As the Creative Director behind Pigneto Lovers, I shaped the entire branding and strategy, ensuring every visual element aligned with the brand’s bold and rebellious spirit. From designing the graphics for the t-shirts to directing the photoshoots and crafting digital marketing assets, my goal was to create a cohesive aesthetic that speaks to the raw energy of Pigneto. This work is a fusion of design, storytelling, and style, capturing the essence of a brand that thrives on individuality and street culture.