As the Team Leader of the Creative team at Delica I had the chance to work with Café Royal. I developed a cohesive design system to unify their digital marketing assets, enhancing consistency and visual appeal across social media, paid ads, and web platforms. By streamlining layouts and branding, I improved the clarity of discount campaigns and gave special product lines, like the Fairtrade Impact and Flavour selections, a stronger presence. This revamp ensured a polished, engaging look that reinforced Café Royal’s identity and simplified the creation of new assets built by the team.