In 2019, Lipton collaborated with Tomorrowland to launch the "Better When Together" campaign, offering participants in Belgium, France, Germany, the Netherlands, and Switzerland a chance to win music festival tickets. As the Art Director at Delica, I led the design of the Lipton website, ensuring an engaging and user-friendly experience that resonated with the target audience respecting Lipton's brand identity. Additionally, I curated and produced all social media assets, crafting compelling visuals and content to effectively promote the campaign across various platforms.